What to expect from a brand discovery call
Taking the first step to elevate your brand can feel like a big leap. That’s why the brand discovery call exists, to give you clarity, direction, and a sneak peek into what working with a professional brand designer looks like. Whether you’re considering a rebrand or starting from scratch, this session is designed to uncover your goals and align them with a clear branding strategy.
Here’s exactly what to expect when you book a brand discovery call with me.
A friendly conversation, not a sales pitch
The purpose of a discovery call isn’t to pressure you into making a decision, it’s to create an open space where we can discuss your business, your goals, and your challenges. Think of it as a collaborative conversation where we explore your brand’s current state and future potential.
This is also your chance to ask questions about the branding process, pricing, and timelines. By the end of the call, you’ll have a better understanding of how branding can help your business thrive and whether we’re the right fit to work together.
Uncovering your brand's story
During the call, we’ll dive deep into the heart of your brand. Expect questions like:
What inspired you to start your business?
Who is your target audience?
What makes your business stand out from the competition?
What are your short-term and long-term goals?
These questions aren’t just for curiosity, they’re essential for crafting a brand identity that’s authentic, intentional, and aligned with your vision.
Identifying pain points and opportunities
Every business has areas that could be stronger, and branding often plays a critical role. Whether it’s inconsistent visuals, unclear messaging, or trouble connecting with your audience, the discovery call is a chance to highlight these pain points.
At the same time, we’ll look for opportunities to elevate your brand, like creating a cohesive visual identity, refining your brand’s tone of voice, or designing a logo that tells your story at a glance.
Discussing the process and deliverables
Transparency is key in any working relationship. That’s why part of the call is dedicated to outlining what the branding process looks like. I’ll walk you through the key steps, from research and concept development to sketches, moodboards, and final delivery.
We’ll also discuss deliverables, what you’ll walk away with at the end of the project. Whether it’s a logo, a full brand identity, or a marketing strategy, you’ll know exactly what to expect.
Next steps and personalized recommendations
At the end of the call, you’ll leave with:
A clear understanding of how branding can transform your business.
Insight into the scope of work and potential timelines.
Personalized recommendations based on your unique needs.
From here, you’ll have the option to move forward by selecting a branding package or booking your first session. No pressure, this is all about finding the best solution for your business.
Why a discovery call matters
A brand discovery call is more than just a consultation, it’s the first step toward creating a brand that works as hard as you do. It’s an opportunity to connect, share your vision, and build a partnership based on trust and creativity.
Whether you’re looking to fix an outdated brand or start fresh with a bold identity, the discovery call sets the foundation for success.
Ready to invest in your brand?
You’ve already built something incredible, now it’s time for your brand to reflect that. Let’s work on an identity that tells your story and grows your impact.
Let’s get started: Book a call today or choose your plan.
by
Ismael Branco
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