About
Overview
A platform was created to spotlight Portugal’s vibrant local festivities, connecting people with nearby celebrations and fostering a sense of joy and togetherness. The project’s goal was to make discovering events effortless while celebrating the rich cultural traditions that bring communities together.
The Challenge
Despite Portugal’s abundance of lively festivals, many celebrations remained unnoticed by locals and visitors. The challenge was to develop a solution that not only highlighted these events but also cultivated a sense of community and belonging for users.
The Solution
The project centered on crafting a cohesive branding, design, and marketing strategy to reflect the platform’s purpose: celebrating connection and shared experiences.
Client
Festas Populares
Category
Branding
,
UI/UX
Year
2021
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